If you’re immersed in the world of marketing and promotion, you’ve probably heard many times in recent years that email marketing is dying or is already dead. Based on the data, not a chance. A rece...
So you find yourself in the situation of needing to outsource marketing work to a third party agency or firm in order to accomplish your goals for your project, cause, business, or event. This can be intimidati...
The SOSTAC Approach is a marketing success model developed in the 1990s by strategic marketing communications expert PR Smith. It is an extension of the SWOT analysis involving 5 key components. Each component ...
Figuring out an advertising budget can be stressful, especially in digital advertising where results are often varied. This calculator serves as a tool to identify the KPIs and budget needed to meet your desire...
