RUJO Boots is an artisan cowboy boot brand handcrafted in Leon Mexico and headquartered in Dallas, Texas. Known for one of their mantras “A Better Boot for A Better Price,” our team has collaborated jointly with partner agency Nativz since 2018 behind the scenes preparing for the brand’s launch in late 2020.

Cole Feigl has headlined much of the brand’s creative decision-making and nearly all aspects of marketing. Joining forces, Nativz & Anderson Collaborative were hired to launch an aggressive growth marketing campaign seeking to introduce this new brand and penetrate the very hard-to-enter Cowboy Boot/Western Wear market.

Years later, RUJO Boots is a multi-million dollar brand with tens of thousands of loyal fans around the United States. Our growth strategy centered around integrated marketing communications, strong brand identity, sharp commercial production, market research, referral & loyalty programs, multi-channel marketing funnels, conversion rate optimization, and much more.

Today, we continue to grow the RUJO brand to new heights and further acquire market share in western wear (we also like them so much we wear them ourselves as our new go-to cowboy boots).

RUJO Boots
Western Wear, Cowboy Boots, eCommerce
Marketing Consultation, Strategic Planning, Full Service Media Planning & Buying, Photo & Video Production, Creative Design, Public Relations, Market Research, Programmatic Display Advertising, Reporting & Analytics, Conversion Rate Optimization, 360 Growth Marketing & Advertising Services

Results Summarized:

Utilizing a very slow but steady approach, we leaned primarily into our return-focused paid advertising campaigns to compound the growth of the brand over the course of 2 years.

Embodying RUJO’s “be brave” slogan in all of our commercial production was a top priority. This has served as the guiding principle for all of our creative direction in our photo/video environments centered around skydiving, extreme sports, MMA, barrel racing, rodeo, blue-collar America, Texas culture, Western landscapes, and more.

Beyond our efforts building brand equity over the years, our public relations strategy has secured them a plethora of mainstream media attention including pickups from Yahoo Finance, Business Insider, Market Watch, Morningstar, Benzinga, the Dallas Morning News, Texas Monthly, and more. Combined with the continued sales growth of the brand, our paid media efforts to date have been directly attributed to over $1.8 million in sales.

  • 52 Million Campaign Impressions To Date
  • 6,369 Purchases Generated
  • $1.8M+ In Sales Revenue Generated

Project Team:

Cole Feigl:
Client Lead Strategist | Brand Vision & Direction
Trevor Anderson:
Paid Media Planning | Growth Marketing Strategy Lead
Doug Bryson:
Advertising Director
Nazareno Castro Bay:
Growth Marketing Strategy
Wesley Hibbs:
Web Design & Development
Dan Coria:
Web Design & Development
Nick Williamson:
Commercial Production
Claiborne Myers:
Commercial Production
AJ Aguirre:
Commercial Production
Ben Hamner:
Commercial Production
Kate Voskova:
Content Production
Dasha Canfield:
Project Management & Design
Kristen Skladd:
Public Relations
Gregorio Palacio:
Graphic Design

Media & Highlights:

Skydiving Commercial Shoot | “I Feel Dangerous” Be Brave 30 Second Spot

Paid Social Advertising

Bryce Mitchell x RUJO Boots | Be Brave Fight Hype Spot

RUJO Boots | Young Bravery | Rodeo/Barrel Racing Spot

RUJO Boots | How They’re Made | Handcrafted in León, Mexico

2021 Public Relations Push & Sample Media Pickups

From December 2020 to March 2022 we were able to steadily increase our search presence going from absolute zero to nearly 4,000 monthly organic visits and ranking for 1,747 organic keywords.