“Backed by more than 20 years of experience, the DebtBlue team is committed to helping individuals and families get back on their feet financially. By reducing the principal portion of your credit card debt, department store bills or medical bills, DebtBlue clients can get out of debt more quickly and regain the financial stability that may be lost to the unexpected loss of a job, sickness, or divorce.” – debtblue.com

Anderson Collaborative was hired by DebtBlue in 2021 to serve as the manager of their pay-per-click marketing and lead generation campaigns. With a comprehensive growth marketing strategy, Anderson Collaborative built new landing pages and a website for the organization. Our analytics and conversion tracking team put a system in place to pinpoint each deal/lead to specific campaigns, targeting, keywords, and ad groups. We also integrated a call tracking system for in-depth qualitative analysis of leads generated. Our media planning and buying approach consisted of Paid Search campaigns fueled by offline conversion tracking and Paid Social advertisements for multi-step retargeting.

These efforts culminated in a comprehensively new digital ecosystem for the DebtBlue team which continues to be utilized today.

Debt Blue
Financial Services, Lead Generation, Debt Remediation & Consolidation
360 Marketing Services, Data Analysis & Analytics, Paid Media Planning & Buying, Website Design & Development, CRM Integration
  • $597,730 in enrollments from top keywords
  • 8% + Conversion Rate
  • $1,304 cost per enrollment from top keywords ($2,500 industry average)

Landing Page & Lead Magnet utilizing Google Optimize for split traffic tests, A/B variable analysis, and integration with CRM/Call Tracking. 

Final website design which was developed in under 30 days and continues to serve as their corporate site. 

Animated display ads responsive to various device placements

Dynamic display ads showcasing retargeting placement on Washington Post

Digital Ecosystem and Growth Marketing Strategy utilizing “Pirate Metrics”

Alternate design concept among 5 full front page concepts presented to client.