Branding & Strategic Planning

OUR SERVICES

BRANDING & STRATEGIC PLANNING

overview

A creative approach to branding and strategic planning for dream-big businesses

There is no substitute for a well-thought-out strategy. Businesses often fail in today’s turbulent marketing environment because they are constantly chasing the “next big thing” or technology. The Collaborative is a unique organization with both creative and analytical expertise that understands how to leverage new technology and apply it to high-level corporate strategy to achieve success.

There also is no magic bullet for achieving success with marketing. It is a methodical well thought out process. That is why we follow the SOSTAC method, which involves clear strategic planning, goal setting, and optimization efforts to build a winning marketing strategy.

The SOSTAC Approach is a marketing success model developed in the 1990s by strategic marketing communications expert PR Smith. It is an extension of the SWOT analysis involving 5 key components. Each component interrelates with all the others to deliver a cohesive roadmap to success. In each step, the goal is to answer the following questions:

Want to learn how to apply the SOSTAC model to your organization? Let’s get started

Solutions

Our brand & strategic planning services include

SOSTAC Analysis
We work with your organization to set up a winning SOSTAC plan for the quarter, year, or event your are planning. You’ll leave with 20+ page report filled with a formula for marketing success.
Naming
We’ll work closely with you to help you develop a name for you business idea that is not only catchy and fit for a strong brand, but is also identified to be friendly for fast search engine visibility.
Market Research
Have a product idea and not sure if it’s ready for market? We’ll work with you to develop surveys, investigate your designated market area, and build a market research report to help you launch.
Graphic Design Services
Print material, business cards, creative, presentations, booths, menus, and more designed to embody your brand essence.
Brand Guidelines/Style
Feel like you know your brand but nobody on your team can exactly put it on paper the same way you can? We’ll work with you to develop a strict brand guidelines for you organization accompanied by photo/video style-guides.
Experiential/Experimental Marketing
Wanting to do something really creative? We’ll work with your organization and develop a plan to create a unique marketing spectacle/installation that will make a serious impact.

Benefits

Bolster your business with a winning strategic marketing plan behind it

Quick Turnaround
Anderson Collaborative provides a very quick turnaround on your requested service. Our team also offers rush deliveries if needed.
Data-Driven
All endeavors we take on incorporate big-data and analytical setups to provide insights and measure success of our work together.
Conversion Focused
As marketers, we approach web projects like we would a piece of advertising creative. We ensure that everything we do is geared towards producing revenue for you business, not just spectacle.
Boutique & Flexible
Our business is lean in structure to ensure that we stay ahead of the curve which means that if something new is launched and you want to try it, we can implement change quickly!

Let’s do something creative. Let’s get started

Trevor and his team are knowledgeable, helpful, and excellent at providing his clients exactly what they need. Highly recommend.