Phase 10 is a popular family card game under the Mattel product line. Created in 1982, Phase 10 has been played by millions around the world and is the 2nd best-selling commercial card game behind Uno. Anderson Collaborative worked with Phase 10, Mattel, & Mattel163 in 2022 to execute a comprehensive Out Of Home Advertising campaign utilizing a combination of static/digital inventory.
The campaign focused on their app, Phase 10: World Tour. Our media buying and planning team was hired to execute buys around the DFW metroplex in hopes to achieve as much awareness as possible and drive app downloads utilizing QR codes.
Partnering with Outfront Media & AdQuick, our team compiled a collection of premiere placements and quickly had a winning media plan. These placements included 25 backlit kiosks around West Village & Downtown, 7 digital displays at local Dallas mall locations, and complimentary programmatic mobile retargeting ads based on device tracking & geographic proximity to the placements.
In collaboration with Viral Nation, we produced a variety of static & video creative for the units. It was truly a team effort with creative team Nick Williamson, Claiborne Myers, Nazareno Castro Bay, and Gregorio Palacios carrying the torch across the finish line with very quick turnaround requests.
